Last updated: June 2026

Secret Match Day ("we", "us", "our") is a trading name of Bespoke Break Co. Ltd (company number 14176516), registered in England & Wales. We value your privacy and are committed to protecting your personal data. This policy explains how we collect, use, disclose and safeguard your personal data when you visit our store, place an order, or otherwise engage with us.

1. Personal data we collect

• Contact & delivery information: name, email address, phone number, billing and delivery addresses.
• Order information: the products you buy (including size and colour), order value and order history.
• Payment information: processed securely by our payment providers. We do not store your full card details.
• Account information: if you create an account, your login details and saved preferences.
• Usage data: IP address, browser type, referral source, pages visited and time spent on the store.

2. How we collect it

• When you browse and use our store.
• When you place an order, create an account, or contact us by email, phone or social media.
• When you subscribe to our newsletter or marketing communications.

3. How we use your data

• To process, manufacture, fulfil and deliver your orders.
• To take payment and manage billing and your account.
• To provide customer service and respond to your enquiries.
• To send you marketing and offers where you have consented (you can opt out at any time).
• To improve our store and personalise your experience.
• To comply with our legal and regulatory obligations.

4. Who we share it with

We only share personal data where necessary to provide our service, and we require recipients to keep it secure:

• Print-on-demand & fulfilment partners (such as Printify and its print providers) to manufacture and ship the items you order.
• Payment processors (such as Stripe / WooPayments) to take payment securely.
• Delivery and courier providers to deliver your order.
• Professional advisors (such as accountants and lawyers) and legal authorities where required by law or to protect our legal rights.

5. International transfers

As our products are made to order, some of our fulfilment partners may be located outside the United Kingdom. Where personal data is transferred internationally, we take steps to ensure it remains protected by appropriate safeguards.

6. Security & retention

We have implemented appropriate technical and organisational measures to protect your personal data against unauthorised access, use, alteration and disclosure. We retain your personal data only for as long as necessary to fulfil the purposes set out above, including to meet our legal and regulatory obligations.

7. Your rights

Under UK data protection law you have the right to access, rectify, erase, restrict or object to the processing of your personal data, to data portability, and to withdraw consent at any time. To exercise any of these rights, contact us using the details below. You also have the right to lodge a complaint with the Information Commissioner’s Office (ICO) at ico.org.uk.

8. Cookies

We use cookies to enable the store to function and to improve your experience. Essential cookies are necessary for core features such as your basket and checkout; other cookies help us understand how the store is used. You can control cookies through your browser settings.

9. Contact us

For any questions about this policy or your personal data, contact us at merch@secretmatchday.com or write to us at Unit A, 82 James Carter Road, Mildenhall, Suffolk, IP28 7DE, United Kingdom.