Get a Secret Match Day for £1
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Secret Match Day presents The Group Stage! Designed for both solo travelers and friends alike, this fixed-date group tour lets you dive into the passion of football while making new lifelong friends. Join a tribe of other football fans, guided by members of the legendary SMD Team, for unforgettable matches, vibrant cities, and plenty of socialising.
With Secret Match Day, every game is a surprise, adding an extra layer of anticipation and thrill to your football journey. Simply pick a group & departure airport and await the big reveal! We send our customers on extraordinary adventures all over Europe.
Indulge in the thrill of uncertainty, the joy of discovery, and the pure adrenaline that comes with experiencing football in a whole new way. With Secret Match Day, you never know which team you’ll be supporting or which city will become your football sanctuary.
How big will my group be?
The group will be up to 16 people.
Are there any restrictions on who can come?
Apart from needing to be 18 or older, absolutely not! Whether you’re traveling solo, from any part of the country, or from any background—football unites.
Will I get my own room?
Solo travelers wanting their own room can pay a single occupancy supplement; otherwise, we’ll pair you with another tribe member (same sex only). If you book with friends, we’ll room you together.
Where will we be going?
We’ll reveal the destination 3-4 weeks before departure.
Can I book this for someone as a gift?
Yes! You can even add a gift pack for them to open.
Are transfers included?
No, but all of our destinations have reliable and inexpensive public transport. We’ll provide full details in your Destination Guide and on the group WhatsApp. During the weekend, the on-ground SMD Team will be there to help coordinate getting around.
What socialising can I expect?
As much or as little as you’d like! The SMD Team will arrange welcome drinks (the first round is on us) on the first night so everyone can get to know each other. From day 2 onward, there will be opportunities to meet up for breakfast, meals, and drinks. Join as many or as few gatherings as you’d like—no pressure.
Flight from your chosen departure airport. The SMD Team will be on hand to greet you. Welcome drinks will arrnaged for the evening. The tribe is formed.
Return flights are always to the same airport. Our Team will ensure you are up and back to the airport on time! The trip might be over but your new friendships will last forever!
Follow us on social media and be sure to tag us in your trip!
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