About Us

Our Mission

This season, you qualify for Europe

At Secret Match Day, our mission is to unleash the thrill of mystery and ignite your sense of adventure by offering unique football trips to Europe’s biggest and wackiest football leagues. We believe in the transformative power of travel and football, allowing you to explore diverse cultures while embracing the excitement of the unknown.

Our football & travel expert team is readily available via WhatsApp, offering assistance and guidance throughout. Let us take you on an extraordinary journey where you match with the unexpected, they don’t call this the world game for nothing!

Our service is designed to relieve you from the hassle and effort of researching and booking yourself. Accommodation is an optional extra, giving you with the freedom to choose the type of accommodation that suits your preferences and budget.

We take pride in our ability to curate extraordinary matchday adventures, leveraging our expertise to discover the best fixtures, the most captivating stadiums, and the most passionate local fans. You never know, you may fall in love with a 2nd club.

Airport Options

Our football trips depart from various airports in UK and Ireland.

Choose 'Complete Mystery'

We cover leagues and domestic cups in Austria, Belgium, Bulgaria, Czech Republic, Denmark, France, Germany, Holland, Hungary, Italy, Norway, Poland, Portugal, Romania, Serbia, Spain, Sweden & Switzerland.

Or Choose 'The Big 4'

A guaranteed game in mainland Europe's top 4 leagues, Ligue 1 in France, Bundesliga in Germany, Serie A in Italy or La Liga in Spain.

Aftercare

We'll reveal your destination and fixture up to 10 days prior to departure, we'll also give you a Destination Guide full of hints and tips.

Country Destinations

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City Destinations

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Club Grounds

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Support

Our Reviews

Katie Walsh

We had an amazing time away exploring two Italian cities and watching the newly crown Europa League champions - Atalanta.
The whole experience, for us, was brilliant. We spent time in Bergamo and Milan and the atmosphere at the match, which Atalanta won, was fabulous.
The seats were amazing - such a great view and we've never had such comfy seats at a football match before. Felt like VIPs.
Two minor things, that didn't bother us, but might niggle others -
Transport and the tourist tax added extra money to the cost of the trip (airport and back, to hotel and back each day and between Milan and Bergamo).
The hotel wasn't great - just a bit tired.
As I said, these things didn't bother us, we like travelling around when in other countries and could pay the extra and the hotel is just a base.
Communication was good and the information pack was really helpful.

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Neo

Secret Match Day exceeded all my expectation! The atmosphere was electric, and the event was organized to perfection. The staff was friendly and friendly, ensuring everyone had a great time. Definitely a must-try for any sport fan!

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Neil

Fantastic experience, weekend break away in either France, Germany, Italy or Spain, flights and match ticket.
3rd time I’ve booked now, and hopefully many more to follow

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J P

Trying to arrange a weekend away to watch football in Europe can be very complicated having tried to ourselves a few times. Kick off time announcements are confusing and sometimes come after tickets go on sale. Add to that if you wait last minute flight costs can spiral. I'd been monitoring Secret Match Days games on social media and were impressed by standard and diversity so went for it. So so glad we did. Completely stress free, all the info about your trip you might need in one handy guide and prompt support if you have any questions. Games abroad are just a different league when it comes to atmosphere. I can see us using this service every season how. Outstanding.

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ROSEMARY DOLAN

I had booked the trip for my son and my husband. I booked the big 4 option and they ended up going to Nantes. They had a ball, said the athmosphere was amazing and thought Nantes was a lovely city. Also, the match was very good. Only downside was hotel room was a little small, but they didn't spend a lot of time there! Overall, really good value for money, definitely do it again.

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Nicola Adair

Just come back from an amazing weekend in Stockholm watching AIK v Sirius. What an amazing set of fans who made the experience even better. None stop singing from start to finish despite getting beat 3-1. Very friendly too.
The communication from the SMD team was spot on from booking to going and any queries were answered promptly. They were so helpful when I had to change dates due to an unexpected event coming up. The accommodation was perfect, modern and clean and their directions on how to get from the air port to the accommodation and to the stadium, were spot on. The only thing I would change is the amount of money I spent because Stockholm is expensive!! (Nothing to do with SMD) I was a little apprehensive at first when booking this for my two son's Christmas present, so if you feel the same, don't, go for it and I'm certain you'll have an amazing time. European footy has such a different vibe to English. Thank you SMD, we will 100% be booking again 😊😊

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Mark Wilson

Easy to book, brilliant reply times for any question ask

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Cathal Shanahan

Had a great trip to Belgium for the antwerp game!! Lot of rushing on the first day because of a storm in dublin but we made it and the rest of the weekend was great

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Debbie

My partner and his friend went to Paris to watch PSG, he had a wonderful time. Also had time to spend one day sightseeing. He is looking forward to the next one and would highly recommend booking with these guys

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